I find beautiful ways to communicate big ideas whether it’s digital, print, experience or installation.
I'm drawn to complexity and making sense out of chaos. This often requires rigorous design thinking, as well as design aesthetics, to create meaningful expressions for the desired audience. My approach is to balance deep research with artistic intuition. My favorite part is then designing for the whole system, exploring the conceptual direction across every touch point imaginable, while retaining a consistent message.
I see design as a full body sport. Hands—I like getting off the computer and making stuff. Feet—I have the best ideas while walking in nature. Head—I enjoy reading and writing and becoming intimately involved with the content. And heart—it is important to me to work with