City of Columbia Launches Community Survey as Part of Community Branding Initiative
The quick, 10-minute survey gives residents and others familiar with Columbia an opportunity to share what they value about the community and the qualities they believe help define Columbia.
Community branding is about more than a logo or tagline. A community’s brand reflects its identity, reputation and what distinguishes it from other places. A strong, authentic brand will help tell Columbia’s story, strengthen community pride and support efforts to attract visitors, businesses, investment, talent and new opportunities.
The City selected Chandlerthinks to lead the branding initiative. The process has already included extensive research, including a public meeting and stakeholder interviews, along with market research and strategic analysis.
Feedback gathered through the community survey will add another important perspective to that research and help identify the characteristics and perceptions that should inform Columbia’s brand. The goal is not to create a new identity for Columbia, but to develop a brand that authentically reflects the community and what makes it distinctive.
The City encourages anyone with a connection to Columbia to participate and help shape how Columbia’s story is shared for years to come.
Community members can complete the survey online at ColumbiaTN.gov or by scanning the QR code provided.
Residents may also complete the survey in person at Columbia Fire & Rescue Station No. 1, located at 1001 S. High Street, between 8 a.m. and 8 p.m. Those completing the survey in person should park behind the fire station and ring the bell at the side door.
