My business model is tailored to save my customers money. I have Queens that start at $150 all the way up to premium sets - that you would find for $3000 or more at traditional retailers - marked down to 50-80%!.
I do this is by keeping my overhead low! I don't spend millions of dollars on advertising, I don't maintain fancy traditional retail stores and I concentrate on providing individualized service to my customers.
I accomplish this by scheduling times for people to come and meet me - one on one - at my location.