The Customer Does Not Come First...Why Employee First-Businesses are More Profitable _______________________________________________________________________________________
Sherry Deutschmann is a serial entrepreneur, author, and passionate advocate for entrepreneurship. In 2019, Sherry founded BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses.
Prior to founding BrainTrust, Sherry was founder and CEO of LetterLogic, Inc., a company she grew to $40 Million and sold in 2016. LetterLogic was named an INC 5000 company (fastest growing privately held businesses in the US) for ten consecutive years.
Sherry attributes the success of LetterLogic to its unique culture in which the needs of the employees came before those of the customer or shareholder. That culture led Sherry and LetterLogic to be featured in the New York Times, Forbes Magazine, Business Leaders, INC, and Fast Company. Sherry was honored by President Barack Obama as a White House Champion of Change in 2016. Sherry’s book, Lunch with Lucy – Maximize Profits by Investing in your People, was released in March, 2020 and received national honors, winning both the 2021 Gold Foreword Indies Business Book Award and the 2021 Bronze Axiom Business. _______________________________________________________________________________________ During this Women in Business Lunch Sherry Deutschmann, Founder and CEO of BrainTrust, will discuss how to dramatically increase profitability with an employee-first company culture. She will share the story of how she built a $40M company (with only a high school diploma and no money) by putting the needs of the employees first. She'll share her struggles as a single mom…not having money for daycare AND the light bill, which meant living without electricity too often…and how that fed her innate empathy, which eventually led her to create an employee-centric culture.